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About Us

The Gamecock NIL Hub was created as the starting point for all stakeholders to learn more about name, image, and likeness activities at the University of South Carolina.

Name, Image & Likeness (NIL) is the ability for student-athletes to profit off their name, image and likeness for personal gain in ways permitted by NCAA, state and institutional legislation.

Our Mission

The mission of Gamecock NIL is to help University of South Carolina student-athletes maximize their name, image, and likeness opportunities.

Our Core Values

  • Education: Providing education and resources for all stakeholders at the University of South Carolina
  • Connection: Connecting student-athletes with meaningful name, image, likeness opportunities
  • Sustainability: Creating sustainable resources that will endure any sudden changes in the ecosystem.

The Gamecock Brand

Partnering with Gamecock Student-Athletes through NIL deals results in you being part of one of the most recognizable brands in college athletics.

2.86 Million  followers across all official Gamecock Athletics social media accounts

5.77 Million  viewers for the 2022 Gator Bowl (Gamecock Football Bowl Game)

5.5 Million  viewers for the 2023 South Carolina vs. Iowa NCAA Women’s Basketball Final Four game