Spectrum meticulously crafts 3D models that mirror our clients’ products with absolute accuracy. Our investment in talent and cutting-edge technology fuels this mission, creating assets that set the industry standard. With each click and customization, users’ confidence grows, witnessing their vision come alive in real-time.This immersive interaction is the catalyst for conversion, turning hesitant browsers into proud creators.

This magic isn’t born solely from Spectrum’s 3D expertise, however. It’s a balance between our clients’ intimate product knowledge and our team’s 3D artistry. In this blog, we peel back the curtain, revealing the refined processes and checkpoints that transform products into 3D masterpieces.

PILLARS OF OUR PROCESS

Spectrum’s 3D expertise is guided by three unwavering principles – our north stars:

1. Efficiency and Scalability – we believe quality and quantity can co-exist, with intricate 3D models materializing at lightning speed. We leverage cutting-edge technology to streamline our workflow without compromising detail. The results – 2,500 product scans (and counting) 3D assets brought to life and a reusable fabric library of over 1,000 materials created using scanning and other industry methods
2. Quality – Our QA process is a rigorous series of steps, ensuring photorealism for each asset with the end goal of making flawless reflections of customized products.
3. Styling – Spectrum collaborates with your team to utilize and replicate the style of high-quality photography you provide and approve.

INSIDE OUR EXPERTISE

We’ve established the pillars that guide Spectrum’s development of hyper-realistic 3D assets. Now, let’s delve deeper into the process that transforms product data into visual masterpieces. Our mission is to bridge the gap between digital dreams and tangible products, and it starts with a dedication to unrelenting accuracy.

BUILDING our DATA sources

We begin with a deep dive into every aspect of your product, devouring as much information as possible, including:

• Brand-Supplied Mannequins: Approved and provided mannequins ensure perfect proportions and dimensions.
• Brand and Product Style Guides: From color palettes to textures, these guides inform every decision we make.
• Existing Product Photography: Existing high-quality images serve as invaluable references, allowing us to capture the intricacies of your product’s surfaces, lighting, and even the way it interacts with light.
• Internal Product Experts: When questions arise, we don’t hesitate to tap into the wisdom of your brand’s product experts. These on-the-ground heroes ensure every detail, from functional elements to decorative placements, translates flawlessly into the digital realm.

PROCESS VARIATIONS FOR DIVERSE PRODUCT CATEGORIES

While our core principles of efficiency, quality, and styling remain steadfast, the techniques of our 3D artistry vary depending on the canvas. Each product category, from fabrics to hard goods, presents unique challenges, and we pride ourselves on adapting our process to achieve unparalleled realism.

SOFT GOODS

For fabrics, digitally capturing the detailed essence of fabrics demands a unique approach. We use advanced scanning technology to translate intricate patterns and tactile nuances of polyester, cotton and other garment materials/textures into precise “fabric maps.” These maps become the blueprint, seamlessly tiling onto the 3D model and optimizing our customization efforts. Through this refined process of material capture, we’ve been able to cut the previous 4-12 hour process in half. Other details around our soft good process:

• Advanced post processing, such as tone mapping and color grading, provides balanced white and black levels to prevent color oversaturation
• High precision anti-aliasing techniques enhance detail and clarity
• Accurate lighting and shadowing helps reveal stitching and folds in fabrics
• Bleeding-edge draco compression technology allows us to render much higher-density models without sacrificing performance or load-time

DURABLE GOODS

Metals and plastics call for a different approach. Here, sample products become our key resources. We physically handle them, rotating them under various lighting conditions, observing how materials interact with light and shadow. This hands-on immersion gives our 3D team an invaluable understanding of the product, allowing them to translate its nuances into pixelated perfection. For accurate representation, we often combine this intimate knowledge with existing product photography and, when available, CAD files. This multifaceted approach ensures every curve and contour is captured with pinpoint precision.

ACHIEVING AND MAINTAINING COLOR CONSISTENCY

Color fidelity is paramount, and for durable goods, we prefer to use previously defined product lighting environments where possible. Replicating standardized lighting setups ensures custom 3D assets seamlessly mesh with existing stock photography, maintaining brand consistency across all visual platforms. Imagine your customer holding a physical product, admiring its color, and then seamlessly transitioning to your online store, where the 3D asset mirrors that same shade with astonishing accuracy. That’s the magic of our tailored color approach.

By customizing our process based on product categories, we ensure every 3D asset is not just visually stunning, but a faithful digital twin, ready to guide customers through their customization journey with unparalleled confidence.

BEST PRACTICES FOR TOP 3D ASSETS

1. The power of two – client knowledge + Spectrum expertise – collaboration is where the true magic happens. Your insights guide us, ensuring every detail, from subtle stitching to intricate patterns, is captured with unwavering accuracy. We become extensions of you, translating your product into a captivating digital twin.
2. Details are where trust takes root – Small details build trust with your brand fans. A misplaced button or an absent feature, can chip away at a user’s confidence. Spectrum meticulously obsesses over every nuance, ensuring your 3D asset mirrors your actual product with precision. This level of detail is the foundation of trust, convincing users their digital masterpiece will translate flawlessly into reality.
3. Realism that bridges between pixels and purchase – The best 3D assets blur the line between digital and physical. When users gaze at your 3D model, they shouldn’t just see pixels; they should see the finished product nestled in their hands. This realism instills confidence, eliminates hesitation, and transforms a hesitant browser into a converted sale.
4. Possibilities beyond the web – Spectrum’s 3D assets aren’t confined to the digital canvas. Their high-resolution quality makes them versatile tools, ready to be repurposed for marketing endeavors, AR/VR experiences, or even gracing the pages of your catalog. We build them light enough for a web environment, yet robust enough for diverse creative needs.

Studies have shown 3D visualization has a profound impact on consumer psychology and conversion. In fact, in one Shopify case study, shoppers were 44% more likely to add an item to their cart after interacting with it in 3D. And when users begin customizing their own 3D product, rotating and zooming in on their masterpiece, they build trust, drive conversion, and ultimately, bring your brand’s vision to life in every dimension.

About the author

Genna Rogers

3d Team Lead

Since 2017, Genna has been responsible for making people wonder “Is that 3D or product photography?” She is currently our 3D team lead, establishing and managing efficient 3D processes and ensuring the quality of everything created by the department. She is also a traveler, dog mom, and an artist who makes people wonder “Is that a painting or a photograph?”

The post ART AND SCIENCE OF CRAFTING INDUSTRY-LEADING 3D ASSETS appeared first on Spectrum.

Unfortunately, at a commercial level, embroidery can be challenging. The need for manual oversight by embroidery artists and operators throughout the process makes scalable solutions difficult. Additionally, automated digitization processes often incorrectly predict overall stitch counts, mis-estimating them by anywhere from 10-50%, leading to unsatisfied customers and missed revenue opportunities.

Recognizing an opportunity, Spectrum set out to create a scalable and integrated embroidery solution for our clients. The end result is an online personalization experience that taps into the unique look of embroidery on a fan’s favorite products, bringing them confidence and increasing the likelihood of purchase. Here’s how we did it:

ACCURACY IN DIGITIZATION

When embroidery projects are inaccurately digitized, pricing and production issues quickly surface. To solve this problem, Spectrum applied our customization experience to the overall embroidery process, beginning with a validation process for user’s artwork at the initial point of customization, with the following criteria:

• Auto-detect image complexity (i.e. photos vs logos)
• Moderation monitoring for copyrights and trademark IP through Spectrum Protect
• DPI/resolution checking
• Overall validation to confirm logo sizing and material/stitch count fit

Once artwork is confirmed to be accurate and validated, Spectrum works with the highest quality digitization partner in the business to create a digitized logo exactly to the customer’s expectations.

COMMON EMBROIDERY FILE TYPES

Spectrum works with the two main file types within the industry:

1. DST: Data Stitch Tajima – the first format created that allows an embroidery machine to know where to place stitches. Unfortunately, this file type does NOT provide any color information, so an operator must assign thread colors.
2. EMB: Embroidery Format – Spectrum’s file format of choice, a proprietary format created by Wilcom and used by most industry machines. It utilizes attributes of the DST, but also contains color information.

1. Our process begins with user-uploaded files that are graded and evaluated to be print-ready
2. Spectrum embroidery technology provides the ability to edit and change individual thread colors within specific graphic elements

BRINGING ADDITIONAL COLOR OPTIONS

At a manual level, embroidery offers limitless color options, as thread colors can be changed to create infinite designs. Commercially, however, file types have limited color options, thus minimizing the creativity of embroidery. Spectrum solves that challenge by adding the ability to colorize artwork and isolate individual art elements for separate colors, within an .EMB file. Within our platform, logos are automatically scanned with this level of colorization, eliminating the need for re-scanning. Isolating design elements within a logo means brands are no longer limited to 1-color logos on their embroidered goods, and can be more true to their overall brand identity.

Spectrum’s technology makes it easy to colorize artwork and isolate individual art elements as separate colors.

Embroidery brings a unique element of personalization – a classic sense of craftsmanship combined with creative opportunities. Spectrum has integrated the commercial details and nuances within our platform, so our clients can take full advantage of this embellishment without needing to worry about the nuances.

The post DIGITIZING EMBROIDERY appeared first on Spectrum.

HOW WE DO IT

Within our Spectrum Connect capabilities, formal user-testing is a key component in our process, providing innumerable short and long-term advantages. Testing parameters vary from client to client, but generally our user testing includes:

• Remote unmoderated user-testing
• Annual testing for existing clients, more frequently for newer programs 
• Recruitment for a minimum of 20 participants, with the following criteria:
  • Age demographic that matches brand’s consumer profile
  • Split between mobile and desktop users
  • Have purchased specific product in last year
• Session times vary specific to the need (average is a 15-min session)

AREAS WE FOCUS ON

With new clients, our user experience team works collaboratively with their e-comm teams to set up the initial customization program. The end goal is to optimize the experience throughout each step in the user journey, with particular attention to:

• Overall quality and comfort of user navigation 
• How users interact with 3D models
• Users’ ability to quickly understand customizable parts of the product 
• Navigation preferences and expectations when users have finished their customized product (or “recipe”) 
• “Add to Bag” process
• Observations for areas of hesitation, confusion or generally difficult interactions
• Overall value proposition for the user in customizing a product

For existing clients, user experience testing is a standard part of our annual QBRs, where we evaluate the previous 12 months of data and develop optimization recommendations. Our experience has shown custom product programs work best with constant optimization based on data, so we provide these evaluations as part of Spectrum’s overall service offerings. Regular feedback loops evolve and optimize our clients’ custom product programs. And while many of our recommendations are specific to that brand’s needs, we do provide recommendations influenced by successful initiatives with other clients.

SOME SAMPLE UX FINDINGS

Once our user-testing is complete, Spectrum synthesizes the data and provides recommendations to improve our client’s customization programs. Over the years, here are some findings and subsequent recommendations we’ve made to clients to optimize their custom product programs:

• Reorder custom options shown based on popularity, as well as eliminating ones that under-perform and replace with new options.
• Customization trends and data can influence changes to default product options 
• Certain options can be “locked up” when data shows consistent patterns of usage (i.e. users selecting the same design on left and right headphones)
• Tips on improving the brand’s custom product landing pages 
• Improved engagement when providing pre-defined images to serve as consumer inspiration and starting points
• Better results when the product customizer is in its own page vs. within a product detail page
• Users prefer actual font previews displayed in the options menu
• Insights for future marketing promotions based on custom product data, such as:
  • Product customization trends for unpredicted holiday opportunities 
  • Custom product interactions by day of week, allowing opportunities to align with other marketing efforts 
  • Additional data points to gauge success of partnerships and cross-promotions

How people use the internet is constantly changing, so Spectrum invests time in constant improvement and optimization of our clients’ custom programs. Implementing regular user testing services and recommendations ensures our clients remain on trend and impactful.

The post OPTIMIZING THE CUSTOM USER EXPERIENCE appeared first on Spectrum.

Our technology integrates with our clients’ ecomm systems on two levels:

• Front-end UX integration
• Back-end factory integration

FRONT-END UX INTEGRATION

Our primary goal is to be the best white-label solution for our clients. A brand’s ecomm site and experience is an extremely valuable touch point, so our goal is to ensure users never feel they are anywhere other than the brand’s website. Spectrum’s technology blurs the line between the customization interface and the brand site (i.e no odd frames or random URLs) so users never realize a third party is involved. 

These are some of the areas we focus on to to ensure our front-end integration remains the best in class:

• User experiences that fully integrate with brand look/feel/tone 
• Low code integration – front-end integration time is on the order of hours, not days
• Brands are able to retain full reign over site content, design and navigation since Spectrum technology rides on top of existing ecomm technology – no need to alter existing cart processes. 
• All pricing/product availability comes directly from clients’ databases, so product details are always up-to-date
• For cart/client management, the CTA is within the Spectrum interface, but is quickly handed over to clients’ existing checkout process, for a seamless user experience
• Spectrum platform provides the ability to save abandoned “locked recipes” from users, providing additional marketing opportunities through Spectrum Intelligence, and drawing on the inspiration of the customized experience

FACTORY INTEGRATION

Our 100% success rate for factory integration is a direct result of our unique process – we start by collaboratively defining final customized product states and options with our clients. Spectrum’s technology is the bridge between software and reality, so we define what is realistically possible with our clients’ products, and then work backwards to manifest that with our software. 

Ultimately, a successful integration is Spectrum’s responsibility – ensuring our clients can produce the item that looks exactly like what their users are seeing on screen. 

To achieve our 100% factory integration rate, these are a few processes and best practices we adhere to:

• Like many industries, the last mile in product customization is the hardest challenge to overcome. So this is where we place our focus, and what we use as our “North star” to drive future recommendations.
• Spectrum maps users’ custom product recipes and delivers these to your factory floor with an endless choice of file delivery options.
• Working backwards also helps us define opportunities for efficiency. Consumers’ delivery expectations are measured in days, not weeks, so we have a vetted list of production facilities that can help augment client facilities if necessary. 
• With the experience of over 100 integrations, we’ve developed a series of tools to help with facility integration, particularly when it comes to data and file format manipulation. 
• For any other needs, Spectrum offers an open API model to easily integrate into core business systems.

Ten years of product customization experience has reinforced that custom is custom. Your brand, products, options and factories are all unique so its important that your custom product experience accurately reflects it. We’re happy to put our experience of over 100 integrations to work, determining the best custom solution for your brand.

The post OVERVIEW OF TECHNICAL INTEGRATION appeared first on Spectrum.

With Spectrum Connect, we begin our integration process with your factory and production facilities, and work backwards to craft a custom solution. Our platform-agnostic technology ensures maximum flexibility, mitigates integration challenges and ensures success for our clients.

SAMPLE INTEGRATION TEST

If you would like to quickly emulate the loading of customized products into your existing e-comm system, we offer a quick and easy driver as a test. The driver enables your integration teams to load a sample product, add to cart, and ability to deliver an order acknowledgement. If all elements of the test integration are successful, the driver displays a corresponding message and visual to acknowledge the successful test. This easy test enables brands to evaluate custom product viability in hours and days, vs weeks and months typically needed vs. other systems. Read more information about common integration points between Spectrum and your ecommerce and factory teams here.

INTEGRATION WITH LEADING ECOMMERCE PLATFORMS

Like many industries, the “last mile” in product customization is the hardest challenge to overcome, so this is where the Spectrum team places the bulk of our focus. We collaborate with our clients to define what is realistically possible with their products, and then work backwards to manifest that with the Spectrum platform. At the end of the day, we consider integration to be our responsibility, making sure our clients can produce the item that looks exactly like what their users are seeing on screen.

With our “last-mile” focus, we have achieved a 100% factory integration rate across a wide variety of existing platforms. Below are the ecomm solutions we integrate with most often and some of our clients on those platforms.

E-comm platforms we most commonly integrate with

If you do not see your system on that list, or if your e-comm solution is custom-built, no worries. Spectrum’s tech agnostic approach can work with your existing platform. Feel free to reach out if you have any specific technical questions as you consider adding a custom program to your e-comm program.

The post INTEGRATING CUSTOMIZATION WITH ECOMM PLATFORMS appeared first on Spectrum.

Spectrum Protect, our cutting-edge AI moderation tool, helps brands protect against copyright infringements, vulgarities and inappropriate content by:

• Dictating the level of risk mitigation they are comfortable with
• Modifying the process to include human moderation and fit within their team’s workflow (i.e. when/how to request for human review capabilities)
• Defining the level of human involvement in the review process , reducing overhead associated with human moderation
• Scaling up for localization as moderation can be implemented across multiple languages

Protection across media

With Spectrum, consumers personalize products by inputting their own text, images and even audio files delivered via QR code. Giving this level of creative license to your brand fans drives deeper loyalty, but requires moderation as users are free to input and upload anything. To protect brand integrity and expedite the process, Spectrum Protect defines differences between profane material vs. IP- brand issues, providing pass/fail results.

The following two flowcharts show where Spectrum Protect plays a role within a typical moderation process for user-uploaded image and text:

FOR TEXT MODERATION

• Spectrum provides clients with a default deny list informed by over 10+ years of moderatioN
• Clients can fully customize text deny list with terms specific to their competition, industry, etc. 
• Users can request review from the brand, providing administrators with the ability to reject or approve individual cases

FOR IMAGE MODERATION

• AI can differentiate between inappropriate and copyright-protected content
• Advanced optical character recognition (OCR) can identify text embedded in an image allowing for detection of profane text within an image

for audio moderation

• Files are delivered via URL or QR code
• Audio is scanned to ensure brand adherence – if not, users are prompted to re-record their message.
• AI-powered brand protection against vulgarities and copyright-related material. 

Product customization allows your biggest brand fans to personalize your products to best fit their personalities. Without stifling their creativity, it is still important to set guidelines to protect your brand long-term. Spectrum Protect and our AI moderation tools provide efficient and well-tested methods to save teams time and money while safely protecting your brand.

The post SPECTRUM PROTECT – KEEPING YOUR BRAND SAFE appeared first on Spectrum.

Spectrum Creator is the technology that supports these customization capabilities within our industry-leading 3D platform. Creator provides your users with a full suite of tools to work with, such as colors, text treatments, photo integrations and more. As users personalize their products, options are updated and displayed in real time, encouraging trial and deeper exploration. 

Some of the more popular options available within Spectrum Creator include:

• Photo upload and integration – providing users with the ability to upload and integrate any image they can legally use. AI-powered moderation tools through Spectrum Protect help brands moderate photo usage for our clients.
• Text treatments – providing users with multiple fonts and pathing options, even monograms to personalize gifts further

• Additional art – design options such as configurable patterns, templates, and graphic libraries 
• Recipe packs – allow for bulk orders with consistent custom product recipes where 1-2 options vary slightly (a roster of jerseys with consistent logo but different names, for example)
• Color Options – letting users alter the colors of your product and accessories to create the exact combination they want.

Humans value what we spend time on, and the same principle applies with product customization. Spectrum clients routinely see much higher rates of conversion and profit margins on custom SKUs. Additionally, Spectrum Creator provides brands:

• Higher rates of conversion and profit on custom SKUs
• Sample designs to inspire further exploration
• Adaptability with influencer or co-branded assets to nimbly align with marketing efforts
• Seasonality by pairing stock SKU’s with time-sensitive/seasonal artwork 
• Incremental word-of-mouth and social sharing through personalization

Product customization inspires users to express themselves with their favorite brands and products. Spectrum Creator provides the palette by which brand fans can create the exact masterpiece for themselves or as a gift.

The post SPECTRUM CREATOR – TURNING PRODUCTS INTO PALETTES appeared first on Spectrum.

Spectrum Intelligence is the technology that allows our clients to track and administer the customization activity on their site, unlocking the best benefits to product customization. When a user has finalized their design and shared, saved or put in a cart, this saved “recipe” becomes the basis for the two main capabilities Spectrum Intelligence provides: reporting and administration.

REPORTING

Custom SKUs convert at a much higher rate and with higher profit margins. Imagine monitoring custom product sales in real time, demonstrating the value of your product customization program. Spectrum Intelligence provides proprietary data insights with licensable advanced reporting that allows our clients to:

• Refine and optimize the brand’s custom program based on real-time order data
• Understand and guide long-term product trends based on custom product data (such as popular color combinations and option configurations) 
• Optimize remarketing and retargeting opportunities with custom recipes user have saved
• Continually evaluate UX and landing page efficacy

ADMINISTRATION

Spectrum Intelligence provides industry-leading administrative tools that deliver:

• User and order management through varying levels of brand team member access 
• Real-time component management to ensure consumers only make factory-available selections
• Ongoing management of available personalization elements such as stock and promotional art, prints, patterns, fonts and more

uses of data and reporting

Valuable and unique customization data, provided by Spectrum Intelligence, can be used to:

Product customization is the one type of personalization that truly deepens the relationship between consumers and brands, and the data generated provides a depth of insights into your products and loyal fans that you never knew possible.

The post SPECTRUM INTELLIGENCE – UNDERSTANDING YOUR TOP FANS appeared first on Spectrum.

See below for more details:

Unique Capabilities of 3DTrue

Image Based Lighting

Image Based Lighting (IBL) is a technique in which we are able to dynamically light 3D scenes, assets, or environments using an .HDRI image instead of only using 3D lights.

• 3DTrue captures real-world light, and simulates how that environment would physically impact a 3D asset, leading to more realistic looking models. 
• We can leverage clients .hdri images to exactly match their existing product lighting requirements for increased consistency.
• Can be used in conjunction with 3D lights for the optimal look.

Physically Based Rendering (PBR)

Physically Based Rendering (PBR) is a way to render a 3D object using properties that mimic how light interacts with objects in the real world.  PBR materials have specific properties (roughness, metalness, diffuse/albedo, normals) and can be created using industry standard software. 

Spectrum uses an array of industry standard approaches to author materials following a PBR workflow, allowing the team to seamlessly integrate them into our pipeline to be visualized over the web.

Real-Time Rendering

Real-time rendering is the act of rendering 3D models and textures in a live environment, such as via a website/WebGL. This is critical for Spectrum because, unlike some 3D customizers, we aren’t just rendering still images and switching between them. Our process more closely resembles video game development by rendering products right before your eyes.

Keyframe Animation/Rigging Capabilities

When animation can assist in demonstrating a product’s full benefit, 3DTrue utilizes keyframe animation to create fluid and complex animation movements. Keyframe animation provides the ability to use a rig, allowing for rigid animations, where no product part is being bent, deformed or stretched during the animation, such as a knife opening from its handle

Glow and Emissive Properties

With these tools, we are able to use the emissive properties of materials to have parts of a model cast their own light.

Translucency

Translucency is the physical property of semi-transparent materials and how light passes through them. By utilizing translucency, we can more realistically represent products with transparency, such as jewelry and glassware.

Clear Coat

Clear coat is a 3D property of a material that simulates the coating of a transparent layer of paint over a colored layer. Commonly used when rendering car models, clear coat allows Spectrum 3DTrue to provide more realistic looks for any product that is manufactured with a similar process.

Anistropy

Anistropy is a special property where the shape of light reflection changes based on the direction from which it is viewed. This allows 3DTrue to render specific materials more realistically such as brushed metal, vinyl, and velvet.

Camera Animation

With 3DTrue technology, we now have the ability to animate models within our scene as well as the camera itself. This allows us to create dramatic entrances and effects within customizers, and support a range of dynamic movements.

Post Processing Effects

3DTrue provides a host of capabilities for applying specific filters and 2D effects after the image is processed on the screen, in real-time 3D. This opens a whole new world of dynamic and efficient effects that can be applied to our clients’ models, mimicking how real-life cameras operate. Effects include:

• Bloom: Mimics how light is imperfectly captured within a real camera lens, as a gaussian effect where the light spreads out.

• Chromatic Aberration: Captures how colors are imperfectly rendered within a real-life camera.

• Depth of Field: Represents how a camera focuses on elements within the scene.

• Grain: Imitates film grain on a camera, for more realistic filmic scenes.

• Color Processing: Includes various settings and filters that can affect how colors are interpreted by a camera and rendered within our 3D scenes.

.GLB/.GLTF Support

We offer support for the two most ubiquitous file formats in 3D animation, allowing us to render and integrate multiple file formats with minimal effort. 

• GLTF is a file format for 3D scenes that aims to become the “JPG” of 3D file formats, a standardized format that will work across multiple platforms 
• .GLB differs from GLTF in that it allows textures and animations to be directly compressed within it instead of being referenced externally. Platforms like Facebook are starting to standardize this format, which will make 3D products easier to share across social media.
• Spectrum uses .GLB files a bit differently than other 3D programs. We don’t use the texture information imbedded in the files, allowing us to set-up assets to be more customizable 
• We also are able to work with .OBJ, .FBX, .STP and .STEP file formats

Component Swapping

This capability allows for live swapping between models on a webpage. One model is rendered and easily switched to another, sometimes accompanied with a real-time animation, without a page refresh.

Sub-surface Scattering  

Sub-surface scattering is the physical diffusion of light within a semi-translucent material, such as the glow of your skin when you hold a flashlight up to your hand, and is utilized to achieve greater realism of products.

Please reach out if you’d like a more in-depth demonstration of Spectrum’s 3DTrue capabilities and how they can benefit your ecommerce program.

The post The Unique Capabilities of Spectrum 3DTrue appeared first on Spectrum.

If you haven’t considered product customization within your product line, there may be a few surprising benefits that you hadn’t considered.

INNOVATION WITH DISTINCTION

Brands have no shortage of retail outlets anymore. Unfortunately, between supply chain challenges and competition from 3rd party retailers, it’s becoming increasingly difficult for brands to maintain the margins they’re used to. Thankfully, this is one of the largest benefits to product customization – the ability for your brand to innovate with distinction. Offering exclusive product personalization in your own distribution channels, reduces friction and/or competition with 3rd party retailers. Custom products, accurately portrayed with best-in-class visualization, such as through Spectrum 3DTrue, reinforce your brand’s innovative qualities and provide additional and unexpected buying opportunities.

As users navigate and build their own products, tools like Spectrum Creator provide your users with customization options – everything from photo integration, text and color options, stickers, and monograms. Every interaction is tech-forward with visually rich 3D assets, fast visualizations, intelligent moderation of user imagery, etc. Your biggest brand fans have the ability to completely customize their favorite products, making them uniquely their own, while providing your brand with retail innovation opportunities.

INCREASED ENGAGEMENT AND CONVERSION

No digital initiative can be considered without evaluating the potential ROI it can provide. With product personalization, your consumers are naturally inspired to engage deeper within your site. They can explore more options within your product line, perhaps even products they had never considered, providing even more reasons to stay longer on the site. In fact, Spectrum clients routinely see 5X increase in time on site.

As consumers immerse themselves and invest more personal time customizing products, price sensitivity drops. More personal investment of time and emotion means consumers are more likely to feel “compelled” to complete their transaction. Need proof? Spectrum clients’ custom SKUs are their best sellers, outselling stock SKUs by 3X on average.

And in the event your user spends time creating a masterpiece, but doesn’t purchase, there are opportunities for highly-personalized re-marketing. Customer data and details from custom orders, combined with existing eCommerce data, provide valuable insights into a brand’s most loyal customers, their preferences, purchase behavior, etc. When combined with a feature such as Spectrum Intelligence, these insights can inform very specific profiles of your custom audiences, offering highly-personalized marketing opportunities or even future product line insights.

INCREASED LOYALTY

Brand fans already come to your site, but product personalization gives them a reason to stay longer. Personalization turns your website into their studio and your products into their palette, where features like Spectrum Creator gives fans a chance to go even further, customizing with photo integrations, stickers, colors, stickers, fonts and even monograms. These customization options, cleanly integrated into a consistent UX experience keep your site sticky, reducing bounce rates by up to 50%.

Product customization can come with potential risk, as you open up your brand and IP to unknown ideas and modification, even to your most loyal fans. It’s a common concern, but one that can be well mitigated through moderation. Cutting edge AI-driven moderation, such as Spectrum Protect, allows for maximum protection of your brand, by scanning for profanity in text and visuals, saving your team’s time while protecting against copyright infringements, vulgarities and inappropriate content.

GETTING STARTED

We understand an enterprise-wide custom product program has a substantial impact across multiple departments. In our experience, the first step is to determine personalization opportunities within your product line, taking into consideration things such as the products’ popularity, new release schedules and products that might present the best creative “canvas.” For more detail on early decisions you’ll need to consider, you can refer to our Ready Assessment blog. And as you progress in your decision-making, Spectrum can provide ROI modeling to better help inform product decisions.

Usually the last, but most important, consideration is to evaluate your current supply chain. Begin by opening up discussions with your current factories to understand their full capabilities vs. what you are looking to implement. If your facilities are able to take on the customizations you’re looking for, Spectrum can easily integrate directly your new customization program with them. Or we can assist in finding 3rd party facilities to ease the last mile of production and fulfillment.

The advantages of product customization are untapped by many brands. With a turn-key process refined over dozens of successful integrations, Spectrum Customizer has the experience to successfully onboard your brand, offering unrealized revenue streams for you.

The post Brand Benefits of Product Customization appeared first on Spectrum.

A key hallmark of outdoor enthusiasts is their joy in forging their own path. The independence they seek in the outdoors directly aligns nicely with the opportunity for them for product customization. In fact, outdoor enthusiasts customize products up to 40-60% of the time, higher than any other industry. Tapping into this sense of independence and passion should be done cautiously, however. As mentioned above, form cannot be at the expense of function. Customization options should be chosen carefully, with specific emphasis on options that won’t compromise the product’s integrity and performance. In our experience, these types of options vary widely from product to product, but can include:

• Alternative handle colors and laser engraving for knives
• Personalized text and custom artwork plus accessories for water bottles
• Custom image upload with built-in moderation for multi-tools

The customization experience must inspire your audience to invest their valuable time in personalizing products. A seamless branded experience with best-in-class 3D visualizations provides confidence in your users that the product they have designed will be exactly what they receive. How important is that seamless, branded experience? Done well, across multiple industries, our clients generally see nearly a 200% increase in conversion of custom SKU’s vs stock. As their final step, the consumer completes their purchase with confidence, feeling confident the factory will receive, produce and deliver the exact product they’ve ordered. 

For the user, factory contact is the last step. By contrast, this is the Spectrum team’s first area of focus. We work directly with our client’s in-house teams and facilities to develop a factory integration solution first. Prioritizing factory integration has resulted in our 100% client integration rate and in-turn, building our team’s unique experience. We are able to provide multiple levels of support for fast rapid production, serving 75+ countries with 65+ independently-sourced factory partners to help provide the best custom production solutions. Read more about our factory integration efforts here.

The post Self-expression through personalization in the outdoor industry appeared first on Spectrum.

As the Spectrum Customizer has grown, we’ve learned some products, and categories, lend themselves to product customization more readily than others. In the highly-competitive technology category, it’s critical for brands to avoid becoming a commodity or building a “me too” image. For this category, offering product customization is a great way to differentiate the brand, while also creating unique points of contact and engagement with their top fans.

Generally speaking, technology consumers thrive on expressing themselves through the products they buy, leveling up their product experience with uniqueness when possible. One need only look at the custom subculture in gaming and music as examples of this underlying trend. Unfortunately, in a category where consumers demand innovation and have a passion for self-expression, few brands capitalize on those audience needs, falling into a potential parity trap.

For brands interested in providing product customization, it is critical to find the best customization opportunities with product lines. Spectrum helps our clients evaluate product popularity, velocity, release schedules, product styling and ease of embellishment to determine the best product customization opportunities. Within the technology sector, these types of options can take a variety of forms, such as:

• Personal photos wrapped around a Bluetooth speaker 
• Custom graphics for removable headphone tags
• Color and texture options for gaming controllers

As users spend time customizing their favorite products, the quality of the user experience must inspire their confidence. The best brands deliver a seamless UX brand experience, combined with high-quality product images, allowing potential buyers to thoroughly inspect their custom product at every angle and purchase confidently, resulting in far fewer dissatisfied customers. In fact, this type of product experience and inspection perfectly aligns with an audience that is inherently technology-focused.

However, on-screen customization without the ability to effectively deliver user-designed files to a factory is useless. Spectrum begins our process at this point, working backwards, ensuring 100% factory integration with our clients and production facilities. If your existing production facilities may not be able to easily handle custom production, Spectrum has over 45 factory partners across the world that can augment your facilities, providing multiple options to fulfill your tech audience’s wishes.

If you’re looking to take advantage of your strongest brand advocates, and give them ways to express themselves with your products, consider adding a product customization platform and separating yourself from your competition.

The post Customization in Technology appeared first on Spectrum.

1. User and order management

• Ability to provide varying levels of member access levels + user management
• Navigation elements configured per client based on the features of their customization program and product licensing
• Admins have the ability to impersonate other users on their team, allowing them to more easily answer questions and troubleshoot issues for others.
• Order management and search functionality of order data, including date, PO, export functionality for further customer support by CSR’s and at the factory level. Note – does not allow for changing the status of an order. 

2. Product management – manage components real-time to ensure consumers are only making selections that are available at the factory 

• Live/Not live toggle for components – allowing the ability to toggle off and on specific components so clients can be confident the platform is only showing products available to be ordered 
• Flexible thumbnail management allows client to use RGB HEX values (perfect for flat colors) or images (to better showcase more detailed materials, such as metallics)

3. Personalization management

• Manage personalization elements, including stock art, prints and patterns (add, categorize, re-order selection)
• Fonts management including availability and order of fonts for text-based personalization of products

4. Moderation

• Developed a guide for defining text moderation expectations within the admin tool including character replacement and deny list case sensitivity. Also added ways to update the deny list, including bulk import capability.
• Automated moderation of text and images is also available using industry-leading artificial intelligence (AI) services, which helps to protect brand image without requiring a team of moderators. 
• Improved functionality to allow clients to define specific images that should bypass image moderation. This was a frequent request among clients using our AI service, so we added the functionality. 
• For clients that have human review as part of their content moderation, we’ve added the ability for clients to moderate images or questionable content uploaded by users. 

5. Reporting

• Ability to refine your custom program based on real-time order data
• Create trends out of custom products are being ordered (which colors are most popular, what fonts are being used the most) 
• Provide daily order summaries – streamlines analysis of custom order information

Please reach out if you’d like to learn more about our admin tools or any aspects of the Spectrum 3D customization platform.

The post Administering Your Custom Program appeared first on Spectrum.

Our Approach

We recognize the importance of a consistent user experience, so when introducing brands to product customization, we begin with an integrated approach, considering both design and user experience to create an innovative touch point that only your brand can offer. Spectrum was born on a fundamental foundation to be designed around a brand’s DNA, delivering a unique and consistent branded experience.  This flexibility in UX and design doesn’t mean it will be code-heavy, however. We place a premium on optimizing for asset sizes, SEO terms and load times.

Spectrum’s platform is designed around your brand’s DNA

The Spectrum platform minimizes the need for additional resources for initial integration. With over 10 years of experience and usability analytics tracked across millions of product configurations, we are the leading experts supporting a wide variety of UX services for our clients. Our UX team guides clients who are new to product customization, helping them decide what (and how many) features would be best to personalize. We support and supplement a brand’s internal design teams with UI best practices, usability feedback and recommendations. Your in-house design team won’t need any expertise to match look and feel, as it’s easily done through the Spectrum platform.

If you are considering offering product customization internationally, we have an easy process for localization. Spectrum’s platform provides clients the easy ability to provide a consistent brand experience across all languages and markets your company operates in.

UX continuity creates a consistent experience for your customer, ultimately reducing bounce rates by 50% and product detail page abandonment rates. Our UX team will work with you to provide the most seamless product customization experience for your users.

The post Custom UX appeared first on Spectrum.

But beyond its financial impact, product customization provides substantial benefits that can multiply a brand’s investment: 

• More dynamic marketing opportunities that speak directly to your top brand fanatics
• Additional inventory control and optimization opportunities
• Opportunity to align your brand with culture in an extremely unique and engaging way

Previous posts demonstrated how and why customized products will be increasingly featured in marketing, and how they can provide unique inventory control opportunities. This post will focus on how product customization allows brands to tap into culture like never before. 

Many consumer brands spend significant amounts of their marketing budget tapping into cultural events and trends relevant to their audiences. However, very few of these achieve brand alignment in a way that feels genuine. At best, they are a temporary lift should it capture the audience’s attention. At worst, they can be perceived as disingenuous by their most loyal audiences. Brands that find strategic ways to connect their products to culture can create more impactful and relevant relationships with consumers.

CULTURAL IMPACT

• Forward-thinking companies can align their brands and products to support important cultural topics that are meaningful to their audiences, further strengthening the relationship with their enthusiasts.
• Unique cross-promotions can help brands offer unique and limited product collaborations to spur incremental sales and generate buzz among two brand audiences.

EMBRACING FOMO

• Whether capitalizing on blue-chip spokespersons or aligning with niche influencers, the flexibility of product customization gives brands additional chances to nimbly adapt their product lines by providing influencer-designed assets for co-creation opportunities. 
• Strategically capitalizing on seasonal promotional opportunities can be a struggle for many brands. Product customization allows brands to pair time-sensitive art/photos/designs to stock SKUs.

With built-in flexibility, product customizers offer brands an excellent and effective way to tap into culture in unique ways. Nimbleness in adding unique designs, patterns or partnerships can provide brands with great opportunities to culturally align their products and audiences in completely new and unique ways.

The post CONNECTING BRANDS TO CULTURE appeared first on Spectrum.

But beyond its financial impact, product customization provides substantial benefits that can multiply a brand’s investment: 

• More dynamic marketing opportunities that speak directly to your top brand fanatics
• Additional inventory control and optimization opportunities
• Opportunity to align your brand with culture in an extremely unique and engaging way

The previous post demonstrated how and why customized products will be increasingly featured in marketing initiatives outside of ecommerce. This post will give examples of unique inventory control opportunities that customized products provide. The final post in our series will provide examples of how brands that provide product customization can tap into culture like never before. 

Of course, adding product customization brings additional revenue streams to an organization as well as the potential to reach new audiences, globally. But product customization platforms also afford unique opportunities to scale and manage inventories in ways you may have never considered:

MANAGING INVENTORY

• As supply chain disruption becomes more of a norm and products are limited, brands can increase their margin by offering stock SKUs within a custom program where MSRP is never discounted and consumers pay a premium for the embellishment 
• Sales of slower-selling SKUs can be encouraged by adding unique customization options, such as color ways and designs updated to address temporary inventory challenges.

CROSS-SELLING OPPORTUNITIES

• Products with similar customization options can provide unique bundling options, encouraging additional product purchases and trial, while also increasing overall cart AOV.
• Brands should consider cross-selling opportunities that include exclusive benefits for the most loyal fans.

Customization offers unique opportunities to bundle products together, upselling to your fans and further strengthening brand loyalty.

SCALING UP INTERNATIONALLY

• If you’re an international brand, your loyalists are not limited to the continental United States. Brands offering product customization should consider opportunities to scale internationally where distribution and production will allow. Spectrum’s customization platform is built to scale quickly with 135 global CDNs in over 60 countries and over 45 factory partners, helping brands capture international revenue.
• If you’re not yet global but seeking to increase reach into new markets, Spectrum can work with your team to set up additional countries, providing custom products to new audiences and exponentially increasing your brand’s reach.

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Spectrum can provide a wide variety of international production partners to help scale your customization business.

Product customizers are generally regarded as a net new revenue stream, fairly autonomous from the rest of a normal inventory management strategy. However, through the use of a product customization platform, brands have the opportunity to manage inventory levels in unique and real-time ways, spurring incremental sales with loyal fans and scaling up to their international presence. 

The post PROVIDING INCREMENTAL REVENUE AND SUPPLY CHAIN OPPORTUNITIES appeared first on Spectrum.

Beyond its financial impact, a product customizer provides substantial and unique benefits that can contribute to its ROI: 

• More dynamic marketing opportunities that speak directly to your top brand fanatics
• Additional inventory and supply chain control 
• Opportunity to align your brand with culture in an extremely unique and engaging way

Customized products provide a compelling way of building brand loyalty. This post demonstrates how and why brands will use their custom products in marketing initiatives outside of ecommerce. Upcoming posts will address how product customizers provide unique inventory control opportunities as well as provide examples of how customization allows brands to tap into culture like never before. 

Brands have long featured their most popular products in their marketing – those that best represent the brand with the broadest appeal. Brands providing product customization have a further advantage since they have unique glimpses (through primary data) into the minds of their top enthusiasts, allowing them to showcase products that appeal to their audience’s most personal tastes. With that level of data, what would it look like as customized products begin to take the lead in marketing efforts?

BRINGING CUSTOM TO VIRTUAL AND BRICKS-AND-MORTAR

Spectrum’s industry-leading 3D product visualization allows customized products to seamlessly enhance existing brand AR initiatives, creating further product immersion. And these same top quality assets can bring product customization to the retail environment through kiosks and mobile platforms, creating omnichannel, digitally innovative opportunities to bricks-and-mortar.

UBER-PERSONALIZING MARKETING

Consumers are getting better and better at tuning out digital marketing, so brands must find increasingly unique ways to capture their audience’s attention. Spectrum’s product customization platform provides dynamic product assets and specific designs for brands to use in their paid media and email initiatives, allowing brands to garner more interest from the ever-coveted younger demographics, without alienating other segments of their audience.

INVENTORY MANAGEMENT + OPTIMIZATION

Product customization data from the Spectrum platform provides brands with key insights into the most popular options, colors, accessories, designs and SKU’s of their “superfans.” Armed with this level of product configuration data from top fans, some brands have made functional and aesthetic changes to their products. One client changed their factory-default options after data revealed a majority of customers were customizing one option over the original default color. Additionally, we see forward-thinking brands designing products specifically optimized for customization options, going even beyond the standard SKU offering.

Personalization in digital marketing has always been a goal for top brands, utilizing a mix of primary and secondary data to craft more unique and engaging messaging to their audiences.  Brands that offer product customization are able to expand on this personalization at an entirely new level, engaging with brand fans in unique and unexpected ways, with products they have personally customized.

The post CUSTOMIZED PRODUCTS TAKE THE (MARKETING) LEAD appeared first on Spectrum.

While DEI efforts at our companies began back in 2019, we refocused and accelerated those endeavors in earnest following the disturbing and devastating events of 2020, including the murder of George Floyd. Prioritizing tangible action, we achieved the following: 

1. Augmenting employee benefits
   • Implemented employee donation matching policy, resulting in a total of $6,677 donated to 38 non-profit organizations in 2020
   • Introduced 8 hours of paid Volunteer Time Off (VTO) per employee annually, totalling over 600 hours of community support each year 
   • Added Juneteenth as a holiday in 2020
2. Acting local
   • Pledged to spend company money locally. Moving forward, all employee and client gifts come from local small businesses.
   • Donated 500+ hours to develop a Call to Safety and UNICA domestic violence resource awareness pro bono campaign, as a direct response to the staggering increase in domestic violence since the start of the pandemic
3. Providing community resources
   • Launched Portland OpenPath, a community collective with the goal of bringing diverse voices and talent into the tech and advertising industries of Portland. We offer members of overlooked communities grants to attend code school, as well as professional development assistance including resume and portfolio reviews, informational and mock interview, and networking opportunities.
4. Improving the hiring processes 
   • Diversified the job boards where our listings appeared, to ensure they were visible and accessible to all
   • Revised every job description to remove any gendered language 
   • Altered our interview process to be more equitable by providing question templates for hiring managers to ensure all candidates have a level playing field 
   • Continued discussions around unconscious-biases 
   • Set 2021 DEI goals across key areas, including employee onboarding and retention, pro bono work and volunteer opportunities 

Since 2020, we have primarily focused our efforts in the following two areas: 

1. Employee onboarding and retention
   • Continued our relationship with Portland Means Progress (PMP), with monthly event attendance (open to all staff) and goal setting
   • Set a spending goal with minority and BIPOC-owned small businesses in Portland, OR
   • Held one company-wide, virtual DEI training with Cinthia Manuel from Authentica Consulting in 2021
   • Worked with Cinthia Manuel again to review internal data and practices to make recommendations for improvement
   • Successfully took part in our first Emerging Leaders Internship program
   • Received a grant from PMP in 2022 to meet with a DEI consultant (Jesse Hyatt from https://hyattassociates.com/) to better align our 2022 goals with what our team is able to accomplish
   • We have, and will continue to move forward with our employee donation matching program, currently in its 3rd year
   • Continue with virtual DEI company training

2. Pro bono and volunteering
   • 2021 pro bono work included a series of Spanish training videos and an ad for El Programa
   • Expanded Portland OpenPath by partnering with Learning.com to offer Epicodus grants to two students

While we are proud of the steps we have taken to date, we recognize there is always more that we can do as leaders in our industries. It takes constant commitment to improve and grow. Moving forward, we will set a goal of annually publishing the results of our previous year’s DEI efforts to continue to hold ourselves accountable for this necessary work.

The post Our commitment to improve and grow appeared first on Spectrum.

And yet, even these new terms are simply the latest means of defining the importance of brands removing as many roadblocks to purchase as possible. And for those wondering if this trend will subside in the future, it’s worth noting three of the biggest retailers in the country, Walmart, Macy’s and Target have all significantly invested in their omnichannel infrastructure over the last two years to keep up with consumers’ demand.

Combining Omnichannel with Product Personalization

Investment in a product customization program, much like an omnichannel retail strategy, deepens a relationship between brand and consumer. Even better, consider integrating product customization into your omni outlets, establishing an exclusive experience only available through your branded channels: e-commerce, in-store, live events, etc.

Supporting Omnichannel

In supporting an omnichannel retail strategy, product personalization provides additional levels of audience insight and engagement through:

• In-store product customization opportunities, utilizing kiosks and mobile platforms that draft off the e-commerce experience, can allow consumers to start a purchase on one device and finish in-store while also choosing how they want the product delivered to them. 
• Differentiating your stock SKUs from other outlets (Amazon, e-retailers) and adding value to the shopping experience, only available from your platforms with an increased margin.
• One centralized platform between e-commerce and retail allows for deep user configuration trend analysis including product preferences across different geographies and audience segments while also facilitating more robust customer service through centralized customer and order information.
• Giving consumers true multi-access points to the brand provides the best chance to truly show the brand’s full potential, particularly when integrating across events, e-commerce, and retail. Efficiencies and adoptions in fulfillment provide greater options for consumer service, providing further differentiation from competitors.
• Increased data sharing between retail and e-commerce provides unique re-marketing opportunities for custom products that have been abandoned, driving consumers to the final retail transaction of their choosing.

Spectrum can help you sharpen your competitive edge

Forward-thinking brands are investing in comprehensive omnichannel strategies at scale, giving them significant competitive advantages. These custom product omnichannel strategies are best served when complemented with accelerated custom product production via in- or near-shore factories. When fully optimized, custom multi-channel integrations streamline company-wide operations, resulting in faster production times, reduced waste and emissions. Additionally, we see overall higher customer satisfaction, increased time engaging the custom experiences, time in-store, etc. Imagine the ability to give your biggest fans the exact products they want, personalized to their liking on the digital device of their own choosing, and delivered in whatever manner they like. It’s a reality that many of our clients are already enjoying, and we’d be happy to show you how the Spectrum product customization platform can help take your omnichannel strategies to the next level.

The post OMNICHANNEL appeared first on Spectrum.

This disconnect can be a large barrier for brands when they are considering adding custom products to their eCommerce system.

With that in mind, Spectrum has developed our own OMS, providing our clients with an effective stop-gap system, specifically designed for customized products, but with similar benefits to enterprise solutions. 

A Better Approach

Our proprietary system simplifies integration for custom manufacturing, providing an efficient option to larger, more enterprise solutions. For some of our clients, Spectrum’s OMS allows them to circumvent these legacy systems when necessary, providing a cost-efficient solution. Additionally, our solution provides the exact necessary features for managing your custom orders, without the need for feature-intensive enterprise alternates. Sometimes, simplicity is the best solution.

Designed by Spectrum, Informed by Clients

We immerse ourselves in our clients’ business to understand their struggles and pain points across the customer experience. With that feedback, we developed a flexible and lightweight OMS, with the ability to work across many different types of manufacturing facilities and printing types. 

Additionally, our deep experience with factory integration influenced the features we built-in, helping us recognize where our clients would find the most value. Features such as moderation (helping your teams successfully monitor user content) and data security (our OMS keeps PII data secure while allowing teams to handle order processing) have proven to be among the most impactful features our clients are enjoying. 

With the unique and promising nature of custom products, we designed our OMS to optimize the level of reporting from the system. Access to customer data from custom orders can be combined with regular eCommerce data to provide additional insights into a brand’s most loyal customers. These insights and a more specific profile of your custom audience may also inform future marketing and media decisions.

Benefits for Your Team

The benefits of Spectrum’s OMS extend across multiple departments within an organization. However, our experience has shown two specific departments stand to gain the most from our OMS and the product information it provides:

1. Customer Service – Our system helps seamlessly facilitate warranty claims, re-ordering, order tracking and more
2. Factory Operations – Our OMS provides full transparency for order fulfillment, shipping and logistics, and automated pack lists and return labeling. It’s also an effective option for workarounds 

Spectrum’s proprietary OMS is one of many ways we’ve evolved our platform to make product customization easy and help facilitate manufacturing. Get in touch with us and we’d be happy to show you more.

The post Order Management Systems appeared first on Spectrum.

Enhanced 3D Graphics

In our obviously humble and unbiased opinion, product customization offers the best way for a brand to differentiate it’s e-commerce existence. Brands that provide customers more opportunities to customize and design around/in the brand for themselves, see increases in profit margin, order quantity, digital health AND brand loyalty.

Consumers’ digital expectations of brands continue to increase, and we’ve updated the Spectrum platform to help our clients cater to their enthusiasts, providing even more personalization opportunities within their existing product lines.

Our enhanced 3D graphics features allow for:

• More complex functions and layers, meaning more flexibility with text box placement, text treatments such as outlines and curves plus far more pattern options.
• Even more customization opportunities including increasing the number of images to upload and position on a product.
• Faster load times of 3D assets while increasing the product visual fidelity.

Increased Print File Capabilities

Spectrum has achieved a 100% factory integration rate with our clients – a result we are very proud of. To continue to provide the most flexible and scalable solution for our clients, we recently updated our file structure to:

• Support more functionality while reducing the support needed from our internal 3D team, increasing efficiency.
• Now support vector files which are lighter over the wire and provide greater quality than rasterized solutions.
• Improve overall print quality.

These are just a few of the ongoing updates we’ve pushed live for some of our clients and roll out for others. If you’d like to learn more, please contact us for a demo.

The post Enhanced 3D Product Visualization appeared first on Spectrum.

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