Specialized
SPECIALIZED DOUBLES DOWN ON PERSONALIZATION WITH NEW BOTTLE CUSTOMIZER
Specialized’s new Bottle Customizer website delivers new custom options for their event, shop and team customers. Our sister company, Pollinate, developed the site and Shopify experience in parallel while Spectrum developed the product customizer experience. The site includes the brand’s most popular bottles, some with Chromatek liners that allow for nearly unlimited numbers of colors and designs. Spectrum Creator allows users decide exactly where they want to place their uploaded images and text they add, while provided graphic templates inspire users in starting their own design. AI-powered moderation by Spectrum Protect keeps the brand safe by checking user-uploaded content for offensive or copyrighted material.
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