Learn about our diversity, equity, and inclusion efforts here.
Welcome to the Spectrum blog, where we discuss the benefits of product customization, trends we see in the industry and best practices.
At Spectrum, we take great pride in offering functional as well as aesthetic customization as a key feature of our platform. This convergence of aesthetic and product feature customization is highly beneficial to the outdoor category, where self-expression with performance features are highly sought. We make full product customization a reality for our clients, including […]
As the Spectrum Customizer has grown, we’ve learned some products, and categories, lend themselves to product customization more readily than others. In the highly-competitive technology category, it’s critical for brands to avoid becoming a commodity or building a “me too” image. For this category, offering product customization is a great way to differentiate the brand, […]
Since we first launched our product customizer, we’ve always provided a form of administrative tools to our clients. The first phase of our tool focused on text moderation and reporting. In the second phase, our focus turned to helping clients optimize their customer workflow, particularly around frequently-changing customization options. Now, as our global client base […]
Maintaining an e-commerce site means constantly evaluating and implementing third-party software to maximize your users’ experience and site performance. More third-party integrations mean more potential complications, workarounds, and ultimately, disruptions to your e-commerce process. Conversely, when consumers have a smooth shopping experience, without experiencing weird frames or 3rd party URLs, it solidifies the brand in […]
Spectrum’s portfolio of leading consumer brands, provides a unique perspective into ecommerce and personalization trends, showing engagement trends between a brand’s top products and its most dedicated fanbase. Insights gleaned demonstrate why product customization successfully drives ROI. But beyond its financial impact, product customization provides substantial benefits that can multiply a brand’s investment: More dynamic […]
Spectrum’s portfolio of leading consumer brands, provides a unique perspective into ecommerce and personalization trends, showing engagement trends between a brand’s top products and its most dedicated fanbase. The insights we’re able to derive demonstrate why product customization can successfully drive ROI. But beyond its financial impact, product customization provides substantial benefits that can multiply […]
Spectrum’s portfolio of leading consumer brands, provides a unique perspective into ecommerce and personalization trends, showing engagement trends between a brand’s top products and its most dedicated fanbase. The insights we’re able to derive demonstrate why product customization can successfully drive ROI. Beyond its financial impact, a product customizer provides substantial and unique benefits that […]
The topic of this blog may be different than normal, but it is crucially important. Two years ago, Spectrum Customizer, and our sister firm, Pollinate, committed to acknowledging and addressing systemic racism and took action to ensure our workplace reflected our shared values of diversity, equity and inclusion. And while no accounting of effort will […]
Omnichannel has been an ever-present marketing objective (and buzzword) for the better part of a decade. Even before the proliferation of the internet and mobile apps, brands sought to provide a consistent experience across various touchpoints for consumers to purchase their products. But accelerated digital buying behaviors, combined with the proliferation of mobile devices, means […]
Enterprise-level Order Management systems (OMS) are great at managing ongoing and standard production processes by managing order details with ease and transparency throughout the lifecycle. Those strengths break down, however, when custom products are added to the mix, demanding more flexibility and nimbleness than most legacy systems can provide. This disconnect can be a large […]
