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Welcome to the Spectrum blog, where we discuss the benefits of product customization, trends we see in the industry and best practices.
Our clients continue to see the benefits of Spectrums’ 3D product customization platform. However, as consumers’ digital behaviors evolve and mature, expedited by the pandemic, we keep our eyes to the future to provide the most advanced customer personalization experiences possible. To that end, we’re excited to announce some new features and updates: Enhanced 3D […]
An effective means of increasing revenue and profit margin across many categories, the benefits of product customization go deep. However, implementing a product customization platform seems like a daunting task for any organization. The complexity is vast: it includes new e-commerce integration, requiring consensus across multiple teams.
It’s official. Every year, Black Friday is earlier and earlier. In fact, NBC News reported that in 2019, surveys conducted by the NRF and Prosper Insights & Analytics found 56 percent of shoppers started buying gifts for the holidays during the first week of November, up from 48 percent in 2009.
